Saturday 18 August 2012

Change the GAME


Change is the only constant thing in this world. The wind of change along with it, replaces old memories with new and more refreshing glimpses, ruled with exceptional likes and dislikes. Giving it a name of a game, the postures change with the inclination of the new generation’s affectionate addiction to sports. This game axiomatically has been well observed by Pepsi since years. Their endeavor to catch the right momentum in gaining the favor of social advocacy liquidating it to social currencies has been gaining perfection to fuel the gaming zeal of new generation. Without the slightest clue of departure from cricket Pepsi has now made their “game” more socially advanced by adding a promotional campaign of football wisely scrutinizing the change in the wind of game lovers. So “change the game” rightfully refers not to the sports but the game of Pepsi to customize the sentiments of sports lovers for its best campaigning results to enliven their enthusiasm for football. The season has begun where the images with full trousers have been replaced by shorts exhibiting the concealed power in the contracted muscle tissues of legs wearing the nailed boots, ready to deliver a power kick to let the ball fly like a bullet shot out of the barrel. It’s an opportunity the live the oldest fiver of sports that was prolonged concealed and had been alternatively veiled by cricket. Pepsi T20 footwall will certainly re-invent the fiver in a more fashionable way where there have been certain changes in the rules of the game, all but focused taking into consideration the aspirations of game lovers to emerge the best entertaining results out of it.

So let’s get ready to roll on our couches generating the tickle in our legs to fantasize the delivery of the powerful kicks to shoot the ball through the narrow passage between the posts cheating the eyes of the goalie. 

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